Baum und Pferdgarten
Amaliegade 15, 1
Om Baum und Pferdgarten
BAUM UND PFERDGARTEN is an international fashion house based in Copenhagen with a playful and strong heritage. Baum und Pferdgarten is a well-respected ready-to-wear fashion brand for women. The collections are defined by Rikke Baumgarten and Helle Hestehaves signature design and attention to detail, with an emphasis on print, tailoring and an eclectic use of materials. Baum und Pferdgarten is represented world wide through respected retailers.
Head of PR & Marketing
Reporting to the Image Director, the Head of PR & Marketing will lead all communication activities and be the most prominent brand ambassador. The right candidate will be an important part of the management in a fast growing and profitable brand in contemporary fashion. This is an exciting opportunity to join an ambitious and creative team in the heart of Copenhagen.
Areas of responsibility:
- Create and maintain the seasonal Communications and Marketing plan and deliver against the set targets on editorial, features and events across target markets.
- Form partnerships with and manage the external PR agencies globally. Including briefing on all brand communications and events.
- Cultivate relationships with all key press and strategic contacts on main and future markets.
- Build, nurture and establish strong working relationships with international brand ambassadors, influencers and VIPs. Including dressing and gifting strategy.
- Create concepts for and execute press events on relevant markets.
- Manage all PR and Marketing aspects of Baum und Pferdgarten seasonal show during Copenhagen Fashion Week.
- Manage the brand’s online presence on social media according to set targets in order to improve reputation and recognition.
- Collaborate with internal key stakeholders on maintaining and executing on the Communications and Marketing calendar detailing events, new product launches, shows and campaigns.
- Be responsible for sourcing, negotiating and managing relevant commercial partnerships for Baum und Pferdgarten on an ongoing basis.
- Secure all core brand values are represented in all external communication.
- +3 years of experience within PR and Marketing in the Fashion industry.
- Inherent interest and passion for exploring new trends within digital marketing.
- A strong interest in fashion, networking, art and popular culture.
- Strong interpersonal and communication skills with an understanding of what it takes to build a long-term relationship.
- Energetic and structured with a professional attitude.
- Commercial mindset with focus on reaching set targets.
- Strong integrity and an independent point of view, yet openness to new ideas.
- Fluent in English
Start date is December 1st.
Please send your application and CV to email@example.com. Write “HEAD OF PR & MARKETING” in the subject line. Deadline for applications is November 1st. As we interview candidates continuously, we kindly ask you to submit your application as soon as possible.
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