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Influencers are wearing digital versions of physical clothes now
Seeding physical samples can be costly and time-consuming; now, brands are promoting designs with realistic 3D renders.
Balenciaga and Fortnite Are a Match Made in the Metaverse
The collaboration spans virtual and physical clothes, as well as a marketing campaign that will appear on billboards in cities like New York and Tokyo, as well as in Fortnite itself.