Hofmann Copenhagen is currently recruiting a PR & Marketing Specialist to join our team in Copenhagen.

Hofmann Copenhagen is a Copenhagen based womenswear brand with +10 years in the making. We need more talented hands to take responsibility for maintaining and developing our brand.

This role will play a vital role in shaping and executing our PR, social media, and influencer strategies across multiple markets. As our PR & Marketing Specialist you will be the link between PR & Sales, ensuring everyone works in the same direction. The ideal candidate is a strategic thinker with a proven track record in implementing and managing earned media relations, influencer partnerships, driving social media channels, and marketing initiatives. It is a must you are an outgoing, positive demeanor, with a can-do attitude and you have heaps of energy. The ideal candidate will work closely with our CEO to obtain our joint set goals.

Responsibilities:

Strategy and Management:

• • Develop and implement comprehensive PR, social media and influencer strategies to enhance brand visibility and reputation.
  • Utilize various platforms to streamline and optimise  PR, influencers and social media management processes.
  • Developing our in-house Media plan, monitoring and updating it continuously.
  • Manage press related relationships with international showrooms, PR agencies, Press, social media platforms, and influencers across different markets, ensuring alignment with brand objectives and performance targets.
  • Monitor and analyze social media and influencer engagement metrics to assess campaign effectiveness and implementing strategic adjustments to optimize performance and achieve predetermined targets.

Web, Email Management & Social Media:

• • Managing our website to assure alignment with all other active PR & Marketing channels and projects.
  • Develop and execute social media content calendars aligned with brand objectives and messaging.
  • Create engaging social media & email marketing content across various platforms, including but not limited to Instagram, Mailchimp and Pinterest.
  • Monitor social media channels for trends, opportunities, and customer interactions, responding promptly and effectively.
  • Analyze social media performance metrics and provide insights to optimize content and engagement strategies.

Influencer Management:

• • Identify and cultivate relationships with influencers and content creators to drive brand advocacy and engagement.
  • Negotiate and manage influencer partnerships, ensuring deliverables are met and align with campaign objectives.
  • Track and measure the impact of influencer collaborations on brand awareness, engagement, and conversions.

PR, Showroom management & Events:

• • PR collaborations and social media campaigns to generate reach, buzz, conversion and increase brand awareness. Plan and execute events.
  • Pitch stories to media outlets, securing placements and coverage.
  • Coordinate showroom activities and manage loan and gifting processes for influencers and media partners.
  • Manage pack shot shootings and other various smaller internal photo shoots.
  • Amplify PR activities and social media content on owned channels to maximize reach and engagement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• Proven experience in public relations, social media management and influencer marketing.
• Relevant experience with paid adds in Meta Business Suite and Google Ads.
• Demonstrated experience and network within the international and Danish press, earned media, stylists and influencer communities.
• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders at all levels.
• Familiarity with PR, social media, and influencer management platforms.
• Results-oriented mindset.

We offer:

• A chance to become a key decision maker at Hofmann Copenhagen.
• Passionate colleagues who help each another on a daily level.
• Work place in Central Copenhagen.
• Flexibility to meet your preferred way of working.

How to apply:

We want to hear from you if you are passionate about PR, marketing and social media management!

Please submit your resume and a cover letter by email to job@hofmanncopenhagen.com

The start date is as soon as possible, however finding the perfect candidate is our priority.

We look forward to reviewing your application and we will be conducting interviews on ongoing basis