J. Lindeberg takes us far away from the golf course's cozy clubhouse
Instead, the otherwise elegant Swedish brand invites us to the nightclub with their AW24 Clubhouse Runway Show, where the elegant and sophisticated are combined with the functional and sporty.LÆS DEN DANSKE UDGAVE HER
J. Lindeberg, Tuesday, January 30, 2024 at 19.00, Tap 1
The atmosphere was dark, dense, and intense in the former alcohol factory, TAP1 on Amager, whose large raw hall was lit only by white spots in the ceiling. A heavy beat reverberated in the background, so before the show has even started, it was hard to both see and hear each other. Just like at the club in the late-night hours.
Many may still mostly associate J. Lindeberg with sports and activewear with sharply divided lines for fashion, golf, and skiing. But in 2022, the brand announced a relaunch with chief designer Neil Lewty at the helm, and he has gathered all collections into one unified concept, where fashion and sport seamlessly combine. Lewty comes from leading design positions at Hugo Boss and Tommy Hilfiger respectively, which is why tailoring in particular has gained a significant focus.
The combination of luxury fashion and sport is also pervasive throughout the AW24 collection, where suit trousers are combined with track jackets and the evening dresses are made of nylon. The show opened with a patterned outdoor set in black and dark blue, complete with balaclava hat and backpack, and you immediately feel ready to take in the winter holidays in style. In addition to the functional softshell jackets and the cooler down jackets that dominate much of the collection’s outerwear, J. Lindeberg also presented a lot of leather: with classic biker jackets, but also in the form of trousers, skirts and dresses, and even a full tracksuit complete with penny loafers. It’s sporty, elegant, and rock n’ roll all at once, and this is probably where Neil Lewty has particularly put his personal touch on the brand. On the tailoring part, the sporty expression is also emphasised with stripes on the side of the leg and logo print on the back.
But even though we were far from the golf course’s clubhouse in tonight’s show, the brand’s long-standing history with sport can still be traced in the collection. In the final look, a model was seen in a long black double-breasted coat, bare-chested with a pair of technical pants in shocking pink. It was a clear reference to J. Lindeberg’s first brand ambassador, the professional golfer Jesper Pernavik, who won the AT&T Byrin Nelson tournament on the PGA Tour in the year 2000 in a pair of pink J. Lindeberg trousers.
J. Lindeberg’s ‘Clubhouse collection’ clearly shows Neil Lewty’s mission to break down the dividing lines between fashion and sport, and indoor and outdoor life.
See a selection of the show looks below and see the entire collection here.
This show review was translated from Danish to English by Graham Addinall.
