Won Hundred: Streamlining the Wild West
This review is brought to you in collaboration with Bolou Fine Jewellery
READ THE ORIGINAL VERSION IN DANISH HERE.
Won Hundred, Wednesday, August 7, 2024 at 4 PM, Alhambravej
Denim, leather, knitwear, a blazer, and a bit of jersey. That’s all it takes to select materials for a Won Hundred collection. At least, that was the case today when Nikolaj Nielsen unveiled his SS25 collection, proving that recent years’ western trends have been anything but in vain. And it makes perfect sense to nod to the Wild West when you’re dealing with a denim brand.
At Won Hundred, western references are streamlined, so you won’t find fringes or wild embroidery here. The cowboy boots are clean and devoid of the typical patterns seen elsewhere. Likewise, the silhouettes are clean, with no surprises or deviations. These are excellent staples, refined over Won Hundred’s twenty-year history with denim.
Although the clothes are very good, and I can see the commercial sense in developing and perfecting staples, from a show guest’s perspective, I do miss the surprises. These are easily decipherable styles, and you grasp their essence at first glance – unfortunately, that doesn’t leave me wanting more. And here, deep into fashion week, the eye is becoming a bit jaded, which puts a brand like Won Hundred at a disadvantage. Nonetheless, I won’t deny that what Won Hundred does, they do well, but I question whether they should be a show brand.
Won Hundred delivered great leather jackets, great jeans, great denim shorts, a great denim dress, and some really good leather trousers. But despite the backdrop of a vintage Porsche dealership and the beautiful music from a violinist and cellist, the show didn’t leave a strong impression and didn’t really add anything extra to the collection.
This review has been translated using ChatGPT.
See a selection of the show looks below and see the entire collection here.
