Saks Potts shows the way for a new bohemian era
This season, Saks Potts held a small, intimate show that brought back thoughts not only of the 1970s, but also the strong, bohemian style of Danish fashion back in the mid-00s.
This show review was translated from Danish to English by Graham Addinall.
LÆS DEN DANSKE UDGAVE HER
Saks Potts, Monday, January 29, 2024 at 19.00, Bredgade
With only fifty invited (standing) guests, tonight’s Saks Potts’ show must be this season’s hottest ticket. In a complete contrast to last season’s grandiose show north of Copenhagen, the brand here chose to take the show back home. Or, more precisely, into the old pharmacy that make up their store and office to create greater intimacy – and authenticity – between brand and audience.
Saks Potts have for several seasons flirted with fashion around the end of the 1990s and the turn of the millennium, but were this season inspired by the bohemian style of the 1970s, nicely mixed with the festival style of the 2010s and today’s more sporty references. This was finely balanced in the opening look; a black leather puffer jacket, a short blue silk dress and fringed boots worn by Stella Maxwell, model and former Victoria’s Secret ‘angel’. Oversized sequins, denim, feminine dresses and fuchsia-coloured styles reminded us of Saks Potts’ origin. The wide, low-slung belts that went with a short poplin dress in delicate pink worn by Emma Rosenzweig, Mathilde Gøhler’s simple jersey dress and Klara Kristin’s 70s look with loose trousers, turquoise top and shearling jacket emphasised the more bohemian direction that the brand has taken this season. As something new, Saks Potts is also launching their first bag with this collection: an oversize leather tote.
I’ve known Barbara Potts and Cathrine Saks since the beginning of Saks Potts – and before that too – and it’s been great to follow them from young talents to the designers they are today. They always managed to use their skills and networks to create hype about their collections: just remember how everyone wanted to own one of the colourful furs that created Saks Potts’ debut. Today, they can look back on ten years as brand owners and in context to that, they are relaunching some of their more iconic styles such as the leather trousers with lace details and the shearling coat that closed the show on the muse of the collection, Tish Weinstock.
In 2023, Saks Potts could walk home with Denmark’s largest monetary fashion trophy, the Wessel & Vett Fashion Prize. Just one good example of how they keep coming back and keep surprising. The first ten years have passed – but no doubt that we can expect a lot from the next ten to come.
See a selection of the show looks below and see the entire collection here.
