Medarbejder til digital marketing og e-commerce
Graphic Designer / Art Director
The pre-owned fashion market’s growing appeal
The worldwide pre-owned fashion market is currently estimated to be worth between $30 billion and $40 billion (between €25 billion and €34 billion), equivalent to 2% of the global fashion and luxury sector. According to the Boston Consulting Group (BCG), which has carried out a new survey on pre-owned fashion for French resale specialist Vestiaire Collective, the market is forecast to grow by 15% to 20% annually in the next five years.
In a post-pandemic fashion world, the catwalk will still reign
The reformatting of global fashion weeks in 2020 was never by choice. Travel restricted buyers, press and consumers need to see collections and business must continue, hence a digital version was borne.
While images and videos of fashion shows have an extended life on digital channels and social media outside of the 20 minutes it takes to stage a runway presentation, it turns out audiences really do prefer a physical show.