Name It

Om Name It

For more than 30 years, NAME IT has been encouraged by children’s straightforwardness and energy. We see the world through the eyes of children and our creativity is rooted in their loving and free spirit. At NAME IT we design clothes which allow children to express their own personality. We are proud to have a selection that features a full range of kids clothing from underwear to outerwear, always with a particular focus on our core products; jeans and outerwear. In every piece of clothing, functionality, safety, quality and responsibility are our main priorities. NAME IT is part of the worldwide fashion company BESTSELLER and is represented in more than 20 countries with a variety of retail shops and wholesale customers. For more information, please go to or

Job Information
7. november 2019
Brande, Denmark
Line Thune-Stephensen
Tlf nr.
+45 52 15 48 17

Email Marketing Specialist

Are you passionate about email marketing and eager to put your skills and knowledge to use in an international fashion organisation?

We are looking for a determined and result-oriented Email Marketing Specialist, who can contribute to the continuous growth and development of our NAME IT B2C customer club.

Our team
You will be part of an ambitious and dedicated team of 9 employees responsible for the operation and development of our NAME IT web shop and customer club. Our department is characterised by a humorous tone, openness and room for individual development.

The role
You will assume a key role in the customer club team focusing on the implementation of tactical and strategic initiatives in our email marketing covering both e-commerce and retail. You will get every opportunity to put your experience into play to optimise and streamline the workflow. The role includes both operational and development tasks. You will have great influence on your work, and we expect you to take responsibility and drive projects independently.

Your areas of responsibility will include:

  • Campaign planning, construction and deployment of emails and trigger flows
  • Follow-up on e-mail performance, A-B tests and KPIs
  • Analyses of focus areas and execution of decided actions
  • Segmenting the customer base
  • Ongoing contact with customer service as well as our customers
  • Communication plans for push messages in apps and on SMS.

For the right candidate, the role can develop over time to include more strategic and analytical tasks in collaboration with our central CRM team based in Amsterdam. This further implies the opportunity to travel once in a while as an exciting part of the job.


  • Higher degree from a commercial education
  • 3+ years of experience in email marketing and automation
  • Good business understanding
  • Technical understanding
  • Knowledge of Sales Force Marketing Cloud (or the similar), Google Analytics and HTML
  • Strong email writing skills
  • Experience from the fashion industry is a plus, but not a requirement.

Your personal profile
You are motivated by working in a commercial and result-oriented environment. You have a good systems understanding and work in a structured manner. It is a given for you to take responsibility for and ownership of your tasks and you appreciate a certain amount of routine tasks in combination with optimisation and development tasks. You take initiative and follow through with whatever you embark on – from the initial planning to the implementation and daily operation. You understand the needs and demands of our end consumers, and these are your starting point for achieving our business goals. It is crucial that you are collaborative and solution oriented, as you will have a wide surface of contacts both internally in NAME IT as well as with your international colleagues around Europe and in the central CRM-team in Amsterdam.

We are looking forward to hear from you.

If you have any questions about the position, please contact Line Thune-Stephensen on +45 52 15 48 17. Otherwise, please send us your application and CV as soon as possible and no later than 5 December 2019.

Applications are processed on an ongoing basis and we reserve the right to remove the ad if we find the right candidate before application deadline.




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