Sophie Bille Brahe


Hovedvagtgade 8 2 sal



Job Information
25. maj 2022
Copenhagen, Denmark

E-Commerce Manager (China)

Sophie Bille Brahe ApS is recruiting an E-commerce Manager to develop and manage our digital efforts in China.

In collaboration with our digital partners in China your main responsibilities are:

  • Ensure growth of awareness, traffic and optimizing of digital marketing efforts on Redbook and WeChat.
  • Handle inbound customer inquiries on Chinese Social Channels.
  • Develop and ensure product accurary and branded content for WeChat Miniprogram.
  • Plan, structure & prepare marketing campaigns and content for Redbook and WeChat to be translated and implemented by local team.
  • Work closely with PR team both in Denmark and China to ensure communication brand alignment across touch points.
  • Execute product and collection training for local team to ensure high level of customer service locally.
  • Ensure that marketing efforts are aligned with and optimized for the commercial calendar year of China.
  • Responsible for order handling from Copenhagen for WeChat Miniprogram and offline B2C orders to China.
  • Coordination of logistics.
  • Deliver monthly analysis of digital efforts and benchmarking.

Required Skills:

  • Fluent in Mandarin (+ optional Cantonese) and English both written and spoken.
  • Minimum three years of experience within digital marketing, preferably within luxury and China.
  • Strong knowledge of digital strategies on Chinese social media and e-commerce.
  • Knowledge of Redbook and WeChat Miniprogram is preferred along with a profound understanding of the local culture and online behavior.
  • Ability to prioritize workload.
  • Solution oriented, committed & structured.
  • Team player.

Please send your application and CV to and add E-commerce Manager China, in the subject line.

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