Intertextile Beijing Apparel Fabrics

China International Trade Fair for Apparel Fabrics and Accessories 

28 – 30 March 2012

Exclusive collaboration with Milano Unica attracts more quality Italian suppliers and products to SalonEurope at Intertextile Beijing
Nelly Rodi, trend expert from Paris, develops new SalonEurope look, mixing culture, fashion, trends and more



Ushering in the spring/summer 2012 season, a new partnership, between the Intertextile and Milano Unica trade fair brands, has been officially confirmed. “We are 100% certain that this strategic alliance will strengthen Intertextile’s presence not only in China but worldwide, as well as reinforce our shifted focus towards the mid to luxury markets across Asia-Pacific,” commented Mr Detlef Braun, Member of the Executive Board for Messe Frankfurt GmbH. The collaboration will bring together Italy’s most prestigious weavers as well as the region’s most well-known luxury fabric and accessories producers, imbuing the essence of finely made Italian products.



This new pavilion will be located within the SalonEurope, which traditionally groups exhibitors across European countries under one convenient location. To date, nearly 5,000 sqm of trade space has been confirmed from a host of European suppliers.  Among some of the well-known Italian fabric mill producers already confirmed are Loro Piana and Zegna plus many more.


In 2012, the hall will also be re-launched with special artistic direction by Ms Nelly Rodi. “We envision a couture spirit to revamp the SalonEurope in a fashion-forward way,” said Ms Rodi, international trend expert and director of NellyRodi™ Agency, a creative laboratory that observes international trends from Paris, France since 1985.



The modern layout mixes fashion, culture, food, trends and high quality fabrics and accessories from Europe including Germany, Italy, Turkey and the UK. Both exhibitors and buyers invited into the refurbished SalonEurope will enjoy exclusive entry into different zones.  Among them are:


- Business zone – private booths for negotiations and talks on-site

– Relax zone – a lounge area offering beverages, food and WiFi services
– Fashion & trend zone – avant-garde fashion and textile designs from Europe

Intertextile Beijing Apparel Fabrics takes place from 28 – 30 March 2012 and is co-organised by Messe Frankfurt (HK) Ltd, the Sub-council of Textile Industry, CCPIT, the China Textile Information Centre, and Milano Unica to learn more, please visit www.intertextileapparel.com.


For information on all Messe Frankfurt textile fairs worldwide, please visit: www.texpertise-network.com

For press information, please contact:

Ms Amra Durakovic
Tel (852) 2238 9972
Fax (852) 2519 6800
amra.durakovic@hongkong.messefrankfurt.com



Background information on Messe Frankfurt
Messe Frankfurt is Germany’s leading trade fair organiser, with 457* million euros in sales and more than 1,769* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 101 trade fairs, of which more than half took place outside Germany.

Messe Frankfurt’s exhibition grounds, featuring 578,000 square metres, are currently home to ten exhibition halls and an adjacent Congress Center. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.


For more information, please visit our website at: www.messefrankfurt.com